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Online Music Marketing | How To Promote Your Music Online

How To Promote Your Music Online

You are a musical genius. You know that, I know that, but do they know that? After all, they are the people who matter the most. If you want to be a musical superstar, you need the masses to know who you are before they chant your name.

Are you finding it almost impossible to get yourself out there?

Your website is your hub, and you do not want to skimp on it... we recommend investing some money into this.

Well, help is at hand.


With our 10 simple steps.

Follow our easy steps and start to grow your brand. Continue to make music, but concentrate on getting that music out there. Here is exactly what you need to do.

1. Why You Need An Online Presence

It may seem old school now, but a website is one of the best ways to get your information out there. Sure, social media is taking over as a way to promote, but you need somewhere to point people to, and that is where a website comes in.

Building A Website

Your website is your hub, and you do not want to skimp on it. If you are tech savvy, then you may be able to build one yourself (and there are many sites with pre-built templates), but we recommend investing some money into this.

A professional website builder will create something with longevity and style. You never know which direction your music is going to take you, and a great website will be able to accommodate your journey.

A website can host your music, sell merchandise, sell your music, and give artist and gig information. When you so have it up and running, keep the website fresh by keeping your back catalog updated, and gig information current.

Take the time to upload photos, videos, songs, and news, and keep your fans coming back for more.

2. How To Entertain Your Fans

You will naturally entertain your fans through your amazing music, but what else can you do online to keep your fans interested?

One word:


Having a blog keeps your fans updated on what is going on in your life, and keeps your online presence fresh.

How To Create A Blog

Blogs are powerful resources which allow you to connect with your fans on a personal basis. Your website will have the dry information like tour dates and artist bios while your blog can contain anything you want it to.

Tell your fans what is going on in your day to day like. They are interested in this stuff. They love your music, but what they really want to know is what goes on behind the music. A blog will bring them that connection.

Talk about your songwriting process, your road trip to your next gig, the dynamics of the band, or anything else which you want to share. The more invested in the process, the more invested they are going to be in your music.

Blogs are powerful resources which allow you to connect with your fans on a personal basis. 

3. How To Become A Social Media King

You cannot have an online presence without thinking about social media. The inbuilt tools are powerful, everyone uses them, and they are a great way to grow your band.

Promote yourself on Facebook, Twitter, and Instagram, and you will be well on your way to stardom.

How To Build Your Brand

Your band is a brand. Whether it be just yourself or a large ensemble, you need to market and promote yourself. Thankfully, that has never been easier to do, as long as you are savvy enough.

Using the right hashtags on all three platforms (and many others) can bring people to your music. Get your website and blog set up first, and use social media to bring people to those.

Using Facebook, Twitter, and Instagram can grow your brand organically, and bring new fans to you. People are not going to spend all of their time on your website, but they will spend hours on social media. Harness that. A like or a share can go a long way to promoting your music without having to spend a penny.

Share with your fans on the platforms which they are already using.

4. Where Are The Professional Blogs?

It is hard to get a blog started without a lot of initial investment. Sure, you can organically grow your blood over time, but what if we told you that there was another way?

What way?

Already established blogs.

Contact The Big Guys

If you want to get your name (and your music) out there, then being mentioned on an established blog is a great way to do it. Think about what genre of music you are in and find some of the big name blogs in that genre.

Think about why you are contacting them and what you can offer them.  Do you have some new music you can send? Backstage access to your next gig? A day in the life of your band?

If you can get your name onto one of the big blogs, then you can get your name out there quicker.

5. How To Get People Listening

Music is a connection between you and your listeners. Without one, there cannot be the other. If you want people to listen to your music, then there is a simple solution.

But what is that solution?


Who downloads music anymore? The future is streaming. Heck, the present is streaming. If you want to live the dream, then it is time to stream.

How Do I Stream My Music?

Massive music streaming sites such as Spotify, Apple Music, and Tidal are leading the way when it comes to music streaming. There are artists now who will release their albums solely on one of these streaming services because of how popular they are.

So, how do you get your music on there?

That is the easy part. Simply set up an account with one of them and upload your music. Now comes the hard part. If you are doing your best with the first items on our list, then you have more chance of someone discovering your work.

These streaming services give subscribers the chance to listen to new music based on what they have listened to previously. The more music you have on there, the more chance there is of someone listening to it, and that is when the royalties will start flooding in (or trickling in, to start with).

When you do upload your music, make sure that you have links to all of your other music, website, merchandise, concert tickets, and anything else which is relevant to you as an artist.

6. How To Get Your Face Out There

Uploading your music is one thing, but having some videos can really elevate your presence. You may have heard of a little video hosting site called YouTube, and some music stars who have gotten their big break from that site.

Would you like a big break?

Here is what you need to do.

Creating Online Music Videos

Obviously, the first thing which you need to do is to create some videos. There are two main types of videos which you will use: live footage and music videos. With both, you should make sure that they are as professional as possible.

Consider hiring a professional videographer or at least investing in some high-quality equipment. There are enough grainy and dark videos out there on Youtube.

Live footage is a great way to bring fans closer and offers them an experience different from streaming your songs online. The same goes for a good music video; it offers them a glimpse into who you are.

Along with gig footage and music videos, there are many other options you can offer. Q&As are popular with fans, as are tutorials, and cover songs. You don’t want to just upload content for the sake of it, but you do want to have a good online presence. Go for quality first and then add quantity.

7. Electronic Press Kit (EPK)

An electronic press kit is for the media. It should contain your bio as a band, your history, achievements, samples of your music, photos, videos, and more.

Here is how to create an EPK.

Creating An Electronic Press Kit

Just because you are starting out, you should not forget about the long term. Having an EPK ready is great for becoming discovered. If someone is covering your band, you want it to be as easy as possible for them to get all the information they need without having to track you down and get it.

Many bands have a page of their website dedicated to an EPK. Along with all of your band information, you should have your contact information so that any press can contact you when they need to; the same goes for venues and bookers.

Have great feedback or reviews? Link to them too or take a sample quote.

8. How To Advertise

Word of mouth can only take you so far, especially when you are only just starting out. What you really need is some targeted advertising which works. But how exactly do you do that?

Don’t worry; we are here to show you exactly how.

How To Advertise Your Band

The most successful brands in the world pay for advertising, and you may have to too. But be careful. All paid advertising will suck up your money, but not all paid advertising will work.

Look at your favorite bands. Where are they advertising? The key here is to remember what you are getting for your money. It may not cost much to advertise in your local paper compared to an ad on Facebook or Youtube, but what is the goal?

Do you want to book a few more local gigs or to get your music out there? Think about the long-term and do not be afraid to invest some of your hard-earned cash.

What better way to get into the music industry than to learn and be inspired by the people already in that industry.

9. Do People Respond To Emails?

Remember the day when we would send off letters and hope for a reply? Emails seem like a thing of the past now too. Do people even read emails anymore? The cold, hard truth is that they do.

By harnessing the power of email, you can get your name out there and build your brand. Here is how to do it.

The Power Of Email

Social media may be king when it comes to marketing, but it does rely on the person being online and seeing your post or ad. If you are driving traffic organically, then only around 10% of the people you hope will see your post will actually see it.

What about email?

Email is an effective mode of communication which does not rely on someone being in the right place at the right time. When you send an email to someone, they will get it no matter what. You just need to hope that they read it.

When sending out an email, tailor the email to the person you are sending it to. Think about the target audience and write to them. What can you offer them? What can they offer you? What makes you unique and worth a shot?

10. Sharing Is Caring

Finally, last but not least: collaboration. What better way to get into the music industry than to learn and be inspired by the people already in that industry. They have a bigger fanbase than you (for now), have more experience (for now), and have gone through what you are about to go through.

So, how do you collaborate?

How To Collaborate With Other Musicians

If you have used our previous tips, then you are well on your way and have an online presence. You have also played a few gigs and have some experience. Now, it is time to research your fellow bands.

The key here is to think about what you can offer them as well as what they can offer you. Most bands are not going to collaborate just to give you a boost, so approach this with a 'give and take' relationship in mind.

There are numerous bands starting out who want to collaborate with the bigger artists. What makes you stand out? What makes you unique? Show off that unique talent and don’t give up.

The Final Note

The path to stardom is a long one. You will fail a lot before you succeed, but won’t that make the end result all the more satisfying?

No artist or band has had it easy. You may struggle for a while; you may find success hard to come by but, if you believe in yourself, and have the talent and dedication, then anything is possible.